The BAL

Stadium Branding

Social Media Campaigning

The Basketball Africa League (BAL), a partnership between the International Basketball Federation (FIBA) and the National Basketball Association (NBA), is a new professional league featuring 12 club teams from across Africa.

Collaborating on the social media campaigning and arena branding for the BAL’s second season in Egypt and finals in Rwanda, this design system provides a uniquely African visual identity to the sport of basketball.