Just Now Gin Co.

Typography

Package Design

Graphic Design

Just Now Gin Co. is a South African distillery creating gin for those who value the liminal qualities of time. The product is inspired by Impressionist paintings and their desire to present the natural world through its ephemeral qualities.

Our world moves fast, and we forget to appreciate the fleeting moments that make up our human experience. Just Now Gin Co. allows consumers to distil those moments through languorous drinks and social connections. Marketed towards a South African audience, the name Just Now is taken from a local euphemism meaning later. Inspired by the transient characteristics of light and water, Just Now Gin Co. aims to preserve a sense of the momentary and capture a deep love of nature.

Nominated for a 2022 Loerie Award in Student Package Design.